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|OurStage Announces Strategic Partnership with AOL Music|
AOL Music to Expand Independent Music Offering by Distributing OurStage's Music Content
Boston, MA - March 5, 2008 –OurStage (http://www.OurStage.com) has announced a strategic partnership with AOL Music (http://music.aol.com) that will extend the reach of OurStage's independent music content to AOL Music, the web’s top ranked music site in both total page views and unique visitors*.
Under the agreement, OurStage, a leading destination for discovering independent music and the only web site that empowers fans to identify the best emerging artists using a tamper-proof voting process, will provide content, including new music by top-ranked artists, interviews, streaming audio, and videos for distribution on AOL Music. In addition, AOL's Platform A will become the exclusive ad-serving network for OurStage.com, working to help monetize the site through ad creation and placement.
"As music fans rely more heavily on the web to discover new artists, we strive to provide innovative ways to enhance this exploration," says AOL Music Editor in Chief/Vice President Bill Crandall. "By partnering with sites like OurStage, which allows fans to be an integral part of the artist-development process, we’re delivering on our promise to deliver the best music programming on the Web.”
"OurStage has become an important tool for artists seeking to develop the kind of grass-roots fanbase that can really launch their careers," said Ben Campbell, CEO of OurStage. "AOL's position as the number one web destination for music fans with over 20 million people using the site offers OurStage artists unbelievably valuable exposure. It also offers a much broader audience of fans the opportunity to discover and enjoy the very best music by emerging artists. We are pleased to have such a powerful partner that is as committed as we are to building a vibrant new arena for independent music to flourish."
* Source: comScore media metrics
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